Jay Yang
A #1 bestselling author with 100,000+ followers, behind a website that hid every bit of it. Rebuilt end to end, brief to live in seven days.
- Client
- Jay Yang
- Sector
- Personal brand
- Scope
- Rebuild + domain migration
- Shipped
- 7 days, brief to live
Same business. Two websites.
Scroll either one. The left is what was there before, captured whole. The right is jayyanginspires.com as it is running right now.
Stock template copy over a template layout, split thin across four near-empty pages.
One page that carries the book, the newsletter, the fund and the story, in his voice.
A template with his name on it.
A headline that fit anyone
“A simple and proven way to accelerate your career.” Template copy that could sit on a thousand other sites. Nothing said who Jay was, or why 100,000 people already follow him.
The bestseller, buried
His #1 book shared a row with two empty “Coming soon” boxes. The one asset people arrived for was framed as a work in progress.
The story, missing
The cold email to beehiiv, the 19-page deck to Noah Kagan, the seat next to the Hormozis at Acquisition.com. The proof that makes Jay, Jay was nowhere on the page.
No personality
An audience this size follows a person, not a product. The site read like software marketing, spread thin across four pages that each said almost nothing.
Six moves, in order.
Put the names that vouch for him up front
Endorsements from Tim Ferriss, Tyler Denk of beehiiv and Dan Koe lead the page, with the logos he has earned right behind them. Proof does the talking before he has to.
Retold the résumé as a timeline
A milestone line from 16 to 20 turns the cold emails and pitch decks into evidence: beehiiv, AppSumo, the agency, the bestseller, Acquisition.com. By the end you believe the line, you can just do things.
Gave the bestseller its own stage
You Can Just Do Things gets a proper section: the Noah Kagan foreword, an excerpt, and a clear path to Amazon. No more sharing a shelf with empty placeholders.
Wrote the person back in
An about page with real personality: the story in his own voice, a framed portrait, and an off-the-clock section, so the audience meets Jay rather than a landing page.
Migrated the domain, cleanly
New build, new host, live on his own domain with redirects mapped, so nothing that was already ranking dropped on the switch.
Shipped it in a week
Brief to live in seven days, at 100 on PageSpeed performance. Fast because the scope was locked on day one, not because anything got skipped.
Live on jayyanginspires.com
100
PageSpeed performance on the live site
7 days
Brief to live, domain and all
100K+
Followers the site finally reflects
“Working with Nitesh was awesome. He took complete ownership of the website rebuild and handled everything from the setup to the transfer. He was super quick with making changes and was constantly predicting the next things we would need and solving them. It's rare for me to write a testimonial for anyone, but Nitesh completely deserves it. Can vouch!”
Jay YangAuthor of You Can Just Do ThingsYour work is better than your website says it is.
Every page above started with somebody saying that out loud. Tell us what your business actually does and we will tell you what your site is getting wrong.