DO I ACTUALLY NEED A WEBSITE?
Answer eleven questions about how you sell today and I will tell you straight: build one, fix the one you have, or spend the money somewhere it will do more. Built by a company that sells websites, which is exactly why it is allowed to say no.
- A verdict, including the ones that cost me a sale
- The payback sum on your own numbers, with the working shown
- What to build, in order, and what not to buy yet
It runs in your browser. No email, no account, and nothing stored unless you ask me to send it to you.
WHAT IS ACTUALLY BEHIND IT.
It runs on your numbers, not on averages
What one customer pays you, how many enquiries you get, how many of them close. Those three answers decide almost everything, and the tool shows you the multiplication rather than a score out of a hundred.
It checks the sequence, not just the need
Almost every business could use a better website. The useful question is whether it is the highest return thing to buy this quarter, and that depends on whether you have attention to convert and a reply that arrives in time to catch it.
It is allowed to say no
Four of the seven answers it can give tell you not to buy a website. Two of them tell you not to buy anything at all. I sell websites, so that is the only way this is worth running.
It shows what it could not see
It has not read your words, your prices or your competitors. Every result says so, and says which parts of the answer need a human to look at the actual page.
QUESTIONS PEOPLE ASK FIRST.
Does a small business really need a website in 2026?
Not always, and the honest test is not the year. If your buyers find you through referrals and decide on a call, one page and a booking link will carry you a long way. If they compare you against two or three others before they contact you, that comparison happens on your website whether you have a good one or not, and then it stops being optional. This tool asks the eleven questions that tell the two apart.
Is a social media profile enough instead of a website?
It is enough to be found and not enough to be chosen. A profile is somebody else's page, ranked by somebody else's algorithm, and it cannot say what you cost or what happens after somebody pays. If your whole business runs on one platform, the real question is what you would do the week that platform changes its mind.
How much should a website cost a small business?
The number that matters is not the price, it is the payback. At two thousand a customer, a build has to win you a handful of extra customers in a year to be a good decision. At two hundred a customer it has to win you dozens, which usually means a smaller build is the right one. The tool works that out on your own figures and tells you how many visitors a month it would take.
What if the tool tells me not to build one?
Then you have saved the money and you have a plan for what to do instead, which is most of the value in here. Every one of those answers comes with the free version of the work and the specific thing that would change my mind. Nobody is added to a list for reading it.
The other free one
What can I automate?
Tick the jobs you still do by hand, tell me how often and how long they take, and I will hand back the hours, the money, the build order and the ones you should leave well alone.
Run it, 4 minutes