A WEBSITE IN UNDER TWO WEEKS, THEN THE PROFILE IN FRONT OF IT.
Aneta Kosinska runs a three-day Business Momentum Sprint out of Toronto. We built lumineer.partners, then rebuilt her LinkedIn profile and the company page out of the same palette, so the page a buyer checks first and the site they land on second say the same thing.
- Client
- Lumineer
- Sector
- Business consulting · Toronto
- Scope
- Website, then the LinkedIn in front of it
- Live at
- lumineer.partners
A SITE FOR ONE OFFER, WITH ONE DOOR INTO IT.
Next.js and Sanity, so she edits it herself. One engagement, one route to booking it, and two free entry points ahead of the ask.
“It was a joy to work with Nitesh on my website!
He was quick to onboard, diligent in his work ethic, capable of visually understanding and building around my brand essence, and ultimately exceptional at delivering a professional and interactive website that I'm genuinely proud to share. All under two weeks!
I probably have the coolest website on LinkedIn now. He is a Star. Professional. Trustworthy. Genuine. I would highly recommend him. Building websites is definitely his zone of genius.”
Aneta KosinskaFounder, Lumineer · LinkedIn recommendation, August 2026- 01
One offer, not a services menu
The whole site sells the three-day Sprint. Nothing on it hedges by listing four other things she could be hired for, which is what a consultancy site usually does and what makes them all read the same.
- 02
Two ways in before the ask
A free Business Momentum Score and a fifty-dollar e-guide sit ahead of the call, so somebody not ready to book has something to do that is not leaving.
- 03
Her numbers, on her own pages
The client figures on the site are hers, measured on her engagements, and quoted exactly as measured. Nothing is rounded up for the layout.
- 04
Hers to edit
A CMS she updates without calling anybody. The palette, the typeface and the mark are defined in one place, which is also what the LinkedIn assets were drawn from.
What it replaced
She was selling a five thousand dollar engagement off a Shopify page. Scroll both.
A Shopify page selling the Sprint. Magenta bars for headings, body copy set at caption size, testimonials as photographs of paragraphs, and the price at the very bottom under a FAQ.
One offer, one route to booking it, and the free Momentum Score ahead of the ask. Her client figures where a buyer weighs them, and the whole thing hers to edit.
COLOUR, TYPE, AND THE MARK.
Sedona Sunset: a white base carrying one sunset, where the orange is spent on one thing per view. Everything on the profile is drawn out of this, which is what stops the guide and the product drifting apart.
- Sun#EF4F1E
- Sun deep#CF3C0F
- Ember#FF6A33
- Amber#F0902B
- Ink#171310
- Umber#14100E
- Sand#EFEAE5
- Paper#FCFAF7
The mark
On the orange
On paper
On umber
With the word
Plus Jakarta Sans
- DisplayMomentum, amplified.58 / 600 / -0.042em
- HeadingThree days on the root of a stall34 / 600 / -0.035em
- BodyEighteen questions, four minutes, and a straight answer.17 / 400 / -0.01em
One family runs everything. Weight and size carry the hierarchy rather than a second face, and tracking tightens as the type grows.
Out of the guidelines
The mark, and its four grounds
Sedona Sunset, and the proportions
Plus Jakarta Sans, at the shipped sizes
Sixteen pages of brand guidelines, an eight-page style guide and a six-page LinkedIn set. Hers to keep, and what lets her own team stay consistent without us.
THE PROFILE IN FRONT OF IT.
Before and after for both the profile and the company page, every asset at the size LinkedIn asks for.
What she said afterwards
- the brand actually feels like me now
- like i feel like i can finally be myself
- it's the strangest but coolest feeling
- way better!
Four messages, printed as they were sent.
Her profile
Before
Aneta Kosinska (She/Her)
Follow me for higher level transformation content focused on leadership readiness + technology change | building in public @ Lumineer
Toronto, Canada
After
Aneta Kosinska (She/Her)
I run the three-day Business Momentum Sprint for leaders at an inflection point · Founder, Lumineer
Toronto, Canada
Her Featured row
One certification and no links became four cards. Each renders about 350px wide on a real profile, so each one carries a single heading and nothing else.
Get your free Business Momentum Score
Book a 45-minute call with Aneta
What three days actually changed
Hold your energy through the day
The company page
It had no cover at all, and still carried the mark the brand had retired.
Before
Lumineer
Momentum Amplified.
Business Consulting and Services · Toronto, Ontario
After
Lumineer
Momentum, amplified.
Business Consulting and Services · Toronto, Ontario
Want the same done to yours?
Paste your profile link with a line about what you actually sell. We will tell you which of the eight things is wrong with it, and whether it is worth paying anybody to fix.